Before working with SXSW, Hugh published a small newspaper, The Austin Challenger. He then joined The Austin Chronicle. This led him into a relationship with SXSW, which had roots in the Chronicle. With the late Dewey Winburne, he organized the SXSW Multimedia conference, which later became SXSW Interactive. With digital convergence, Interactive became the festival’s glue, and Hugh became Chief Programming Officer.
In our interview, we make a deep dive into history and happenings at SXSW. Among other things, we discuss how media industries are melding together or converging, and that “one of the things SXSW does really well is bring together all kinds of very creative people, and mix them together, and there are unique connections that come out of that…”